Mobile payment solution for teens from Orange Cash
Orange is offering a version of its mobile wallet app Orange Cash to cover the teen market in France.
The new «Orange Cash Jeune» feature enables the use of mobile payment for teenage kids up to 18 years under their parent’s charge. The release is intended to cater for an expanding teen spending segment without access to bank accounts or payment cards.
Nicolas Lévi, Director Payments and Mobile Financial Services at Orange, stated: «Our drive and innovative spirit helps us to develop the most useful and advanced services for our customers. With Wirecard on our side, we have a strong partner for shaping the future of mobile payments, while reaching out to the younger generation».
To create an account, parents or legal guardians sign up with Orange Cash and install the app on their children’s smartphones. Via a web interface, parents remain in control of the sums of money, which should be charged on the account and get a real-time overview of the expenses. The entire financial administration is managed through the parent’s Orange Cash account. The app is built and powered by German outfit Wirecard.
Susanne Steidl, EVP issuing services at Wirecard says: «Rather than using their parents’ credit card, teens would like to use their smartphones and other devices to shop online. By adding the Orange Cash Jeune feature to the app we have succeeded in addressing a younger target group in the field of mobile payments.»
Orange Cash combines contactless mobile payments with real-time loyalty and couponing deals from participating retailers through Wirecard’s Card-Linked Offers platform. Since 2015, the mobile payment program has already been launched successfully in France and in Spain.